So now I have the challenging task. But first of all, I want to really thank all of you. I want to thank our clients for their trust and their partnership to be with us here today. I think this was really remarkable. Lots of reasons to believe that we could discover during these 4 sessions.
Now let's make a time check. We are a little bit late. It's about 4:30. I'm inclined to continue now if that's okay for you or we make a break, but if we are all ready, let's go. I see everyone wants to go to the next one, and I'm with you.
Okay. So then I welcome you now to the final part of the prepared part. Of course, we will have a Q&A afterwards, and we will have also closing remarks by Bernard and Pascal at the end.
So now, we are transitioning to the financial section of this Capital Market Day. And you really have seen the power of the strategy of 3D UNIV+RSES and how we put this strategy already into execution. And I'm sure now the big question is, what is the financial impact we can generate from that. And for this, to guide through this discussion, I have an agenda for you with 3 points. First, I want to recap our financial track record and growth drivers in action, our long-term growth model and growth drivers in place. Thank you, Thomas. Thank you. Bye-bye.
The second part is transition to our path forward, how we are expanding our leadership in core markets and the 3D UNIV+RSES open up the next growth levers. And third, our capital allocation, our focused capital allocation strategy and invest right strategy, which delivers consecutive and continuous EPS growth and strong cash conversion.
Now let's start with our wrap-up, first of all. Essentially, what have we achieved over the last 5 years, the way you look at our performance, the way we measure our performance at Dassault Systèmes, revenue growth at 8%, driving an operating performance at 10%, generating healthy operating cash flow growth of 8% and an EPS that's growing at 15%. All of this is possible because we have a consistent financial model. And most importantly, we have a long-term perspective. And with this long-term perspective, we create the capacity to continuously invest into our future growth.
Now before moving on to the growth drivers section, which gives us the confidence into our sustainable growth going forward, I also want to acknowledge here that over the last 18 months, our growth was below this 5-year trend. And now most importantly, we have the opportunity to accelerate our growth, leveraging our growth drivers as we demonstrated here earlier and the value 3D UNIV+RSES bring to our clients. And this is what I will focus on in my presentation.
So now let's move on, if you agree, to the growth drivers section. Now when we look at the growth drivers, we also have to look at them in the context of our rapidly evolving business model because they have an impact. And this is what's shaping the growth dynamics of Dassault Systèmes. It's visible in the consistent growth of subscriptions that you see here growing at 15% over the last 5 years, and it has an impact on the mix of our software revenue, where subscription now represents 38% of software revenue. And if you combine it with maintenance revenue, it accounts for 80% of our total software revenue, which is predictable. And that's a very good start.
Now what are the underlying growth drivers here? These drivers -- they are generating the evolution of the rapid adoption of 3DEXPERIENCE and cloud. And you see 3DEXPERIENCE cloud driving growing 18%. It's approaching 40% of our software revenue. So it's a very meaningful part of our business, growing at 18%. And the cloud grows up at 16%. And here, I want to also draw your attention on 3DEXPERIENCE cloud that is growing 70% over the last 5 years. And I will come back to this point later. And as you see here, there's a lot of room to grow going forward. And the cloud revenue share is approaching 25%.
So now with this in mind, let's transition and discuss our building blocks of our path forward. As discussed, our ambition is clear to double EPS. What gives us the confidence is our large and diversified client base, over 370,000 customers. This is the foundation of our growth model. And we combine this with our growth multipliers of 3DEXPERIENCE cloud.
And now what is new? We are creating a new powerful lever with 3D UNIV+RSES, as you saw earlier today, bringing AI to the industries. And why is this important also for our clients? Because we help them to protect their IP. And this defines the next cycle of growth of our company.
Now how do we transition this into the building blocks of our EPS growth journey? And let me summarize this in 3 simple steps. First, I talked about the foundation, our reservoir of growth, which is the 370,000 clients that are adopting 3DEXPERIENCE and Cloud. The second step is the 3D UNIV+RSES that bring GenAI to our industrial clients. It creates an acceleration effect and the opportunity to monetize AI. And this adds a new source of growth. It's a truly new growth lever. And third, we create value through focused capital allocation. This is our simple plan.
Now let's start with our foundation. And this is -- I'm recapping the last 1.5 hours on one slide. So the assumption here is for the foundation, the growth is 7% to 8% CAGR through 2029, which reflects a more prudent outlook as compared to what we presented previously in our previous Capital Market Day, which reflected 10% growth. Back then, we called it the organic growth.
Now you have seen our strategy in action. So let me walk you through in simple steps through these 4 growth drivers and give you the synthesis of what you saw earlier today, essentially combining the market opportunity with the growth strategy and the simple winning formula per growth driver. Let's start with our industrial enterprise. We have a $60 billion market TAM, and we have lots of room to grow, as you can see. Our growth strategy is to lead with 3DEXPERIENCE and expand to new domains with our value up strategy and winning new clients with our value-wide strategy. And altogether, we generate a very competitive win rate of 79% with our industry-leading solutions. This is our strategy for the Industrial Enterprise segment.
Now switching to Life Sciences. We estimate this TAM to be at $20 billion, and the growth strategy is evolving very fast, as you've heard from Anthony. We're expanding our offering to combine patient data and study experiences and leveraging AI everywhere. And this creates a real strong differentiation. I know we expand from here because we are connecting the dots beyond clinical development and replicate our successful playbook from the manufacturing industries. It creates a new growth driver, which we define by the number of molecules times the number of fabs in which those molecules are produced. It's what we call from lab to manufacturing.
Now to the consumer, Chris' presentation. As he said, we have a significant market share of $30 billion, and we have a very strong competitive positioning. Centric's differentiated strategy versus competitors has helped to drive win rates to 80%. And the winning formula is based on the core drivers that he outlined. It's about community, market and value expansion.
Now to our mainstream business. Here, we estimate the TAM to be $20 billion. And SOLIDWORKS is by far the leading solution with significant market share. The growth opportunity for us is to continue to consolidate a fragmented market where we still have a lot of 2D solutions and to increase the number of users on 3DEXPERIENCE works and combine that with the fact that 85% of our clients are only 1 to 3 seat clients. So we have a massive reservoir to value up that client base.
Now I want to transition to our next growth engine, the 3D UNIV+RSES. It's a dual growth engine and AI creates for us a once-in-generation opportunity. And of course, I'm sure you want to understand the financial impact of this potential that we are building. And we believe if you combine our strategy, we have an opportunity to generate EUR 1 billion revenue by 2029. And this includes 2 main parts.
First, we see an effect from 3DEXPERIENCE pull-through. So meaning an accelerated adoption of the 3DEXPERIENCE platform as a result of AI adoption. And second, the opportunity to monetize 3D UNIV+RSES, so generative AI. To benefit from generative AI with 3D UNIV+RSES, clients need to adopt the 3DEXPERIENCE platform. And this is also important for our clients because they need to have a platform to manage their knowledge and know-how, essentially the IP of our customers. And therefore, AI and 3D UNIV+RSES act as a catalyst to speed up the adoption of 3DEXPERIENCE Cloud. And there are 3 key levers in this pull-through effect that I want to briefly explain to you on this slide.
The first one is the value up level when customers move from V5 or legacy solutions to 3DEXPERIENCE. And on average here, we generate an uplift of 2 to 3x as clients expand users and domains leveraging our integrated platform. And I think today, we have many examples where you could hear that from our clients. Second, the accelerated shift to cloud. With 3D UNIV+RSES, we expect that 50% of the 3DEXPERIENCE clients will be running online on the cloud. And for SOLIDWORKS, every new seat we sell is with online services. So there is no SOLIDWORKS without cloud anymore.
Now let's move to the potential to monetize the 3D UNIV+RSES. This is the second lever, and this has the greatest potential impact on our revenue generation because existing and new roles will be augmented by virtual companions, leveraging knowledge and know-how with generative AI. Plus, of course, we will deliver generative experiences, creating the new possibilities that Pascal talked about.
So as for the pricing model, I'm sure you're interested in that as well, we will favor adoption. So speed matters. We will price the virtual companions like a user with an uplift. And to price the value of generative experiences, of course, we will monetize the outcome, the value that we want to generate. So we have an outcome-based model for that. So we believe that 3D UNIV+RSES, I think it's an important message, will represent about 5% of our software revenue over the next 5 years. So now if we reflect that strategy on our growth drivers that you are familiar with. So what is the mix of cloud going forward to be expected with this 3D universal strategy unfolding. We expect the cloud share to be at 50% by 2029. And we expect to have 70% of our revenue generated through our 3DEXPERIENCE platform. And so we are accelerating our growth drivers with this strategy further. And here, you see clients and logos, some of them presented here today with us, who give us the reason to believe that this strategy is in full execution.
So to summarize, it comes down to 2 key components to leverage our unique position and accelerate our growth through 2029. So first, it's about our foundation, our large and diverse client base, where we have built trusted relationships for decades. And you saw we are operating in very large markets, so we have room to grow. We're not constrained. And second, we are introducing a multiplier effect with 3D UNIV+RSES, driving the speed of adoption of cloud and 3DEXPERIENCE while creating an opportunity to monetize 3D UNIV+RSES' generative AI.
Now this strategy is not only about expanding our opportunities and accelerating our growth, it's also about how we are evolving our business model because this allows us to further accelerate and grow the share of subscription revenue in cloud. And by 2029, we expect this share of subscription revenue to reach 65% as the cloud adoption is accelerating. And of course, the higher share of ratable revenue is also a strong catalyst of cash conversion so that the business model impact has a positive effect also on cash conversion. We expect to improve the conversion from operating income to approach around 90%, thanks to a higher share of recurring ratable revenue and of course, driven and taken into account by operating income and margin expansion gradually over time as outlined here.
Now I want to transition to the third lever, which is the capital allocation. The focused capital allocation as a third building block driving our capacity for future growth. And the first thing I want to highlight here when we talk about capital allocation is our capacity to deleverage. Since the acquisition of Medidata in 2019, we have used our cash to pay down debt, deleveraging our balance sheet. We have built a net cash position of EUR 1.5 billion by the end of 2024. As you have seen, the strategy of 3D UNIV+RSES is already in full execution. And going forward, we expect that about 2/3 of our cash that we generate will be used for investments in organic and inorganic growth. And we will continue to return cash to shareholders via dividends and buybacks, which we use to offset dilution.
So now let me transition to one of the major slides here in my presentation. I'm sure you've been waiting for this. Now I want to bring all the elements together and explain to you the step to achieve the EPS growth. First, we have the contribution of the foundation. And as mentioned, we have taken a more prudent approach to derisk our baseline, taking into account the slower growth over the first 18 months. We are now assuming a CAGR of 7% to 8% through 2029 and to achieve an EPS through our growth in the foundation of the 7% to 8% to achieve EUR 1.90 by 2029 in EPS, EUR 1.90.
So second, on top of that, 3D UNIV+RSES generate an incremental EUR 0.30 of additional EPS. Remember, our prior plan had already assumed and considered an acceleration effect, but it's important to highlight here that now we have articulated a clear plan on how we want to deliver that. Now putting this together, we will be at EUR 2.20 by 2029. And finally, through capital allocation, focused capital allocation, we will drive further value, we will generate and create further value and capital allocation remains a key lever of long-term growth. So putting those 3 steps together, we have created the path to double our EPS through 2029.
Now before I conclude and we kick off the Q&A session, I wanted to take a brief moment to also discuss how we want to enhance our reporting framework to better reflect these profound shifts of our business. As discussed, 3D UNIV+RSES is going to be a key driver to accelerate the adoption of 3DEXPERIENCE and cloud. And this is driving a higher share of subscription revenue. And there's an important message here on this slide, which is today, subscription revenue accounts for 47% of recurring, but it generates 80% of our growth. It's our main growth engine.
Now with 3D UNIV+RSES and the acceleration effects through cloud and 3DEXPERIENCE, that growth contribution will be 100% because this is where the growth is coming from. It will be in subscriptions. Now to better reflect and highlight the progress on this transition, we will provide an additional visibility going forward using an annual subscription run rate. It provides a forward-looking visibility to take into account all the already contracted annualized subscription growth. So we have the subscription revenue plus the contracted annualized growth, and we'll be able to look 12 months forward to report a run rate going forward to better measure and track this subscription growth going forward. And of course, we will continue to report on maintenance and perpetual license revenue. So don't worry, you will not lose any visibility.
So before we will start the Q&A, I want to summarize the event with 3 key messages that I want you to remember and leave behind. So the first message is, we are building a company for the long term. One that delivers durable and high-quality growth, which is anchored in trusted customer relationships. And our ambition is clear to double our earnings per share, and we keep doing that.
Second message is, the 3DEXPERIENCE platform creates a strategic advantage for Dassault Systèmes. And with the launch of 3D UNIV+RSES for industrial AI, we are unlocking a new phase of cloud adoption and customer engagement. And the third message is that our capital allocation is focused on innovation and shareholder value. And every move we make is guided by a single principle is creating long-term sustainable value for our clients, our shareholders and our people contributing to our EPS growth and cash generation. As a company, we are aligned and we are positioned to capture the full value of this opportunity.
And with that, I want to thank you for being with us here today. And I would like now to invite the executive team, the ExCom to come back on stage for the Q&A.