Cracker Barrel Old Country Store, Inc. announced the appointment of Sarah Moore as its Chief Marketing Officer, effective July 22. Moore's nearly 20 years of hospitality experience is a perfect match for the strong hospitality focus of Cracker Barrel. Her strategic experience in marketing, brand building, and guest engagement will be strong assets to Cracker Barrel as it evolves, taking what is beloved and differentiated about the brand and building on it.

 A longtime fan of Cracker Barrel, she joins the Company from her recent position as Senior Vice President of Marketing at MGM Resorts International where she spearheaded marketing initiatives for a portfolio of world-class hospitality brands, including iconic resorts such as Bellagio, ARIA and MGM Grand. She possesses deep expertise in developing and growing digital marketing initiatives, customer loyalty programs, and crafting innovative approaches that honor brand heritage while driving strong business results. Moore's background includes more than 16 years with MGM Resorts International, where she gained extensive experience in corporate marketing, development, and regional operations. Most recently, she led global brand marketing strategy, integrated media, social marketing, as well as creative and content for the entire portfolio of resorts and entertainment experiences.

Moore holds a Bachelor of Science in Marketing from Roger Williams University. She is married to an entrepreneur and a U.S. Army ReserveLieutenant Colonel who has served their country for over 20 years, and together they are raising two young daughters.