By Colin Kellaher


NIQ Global Intelligence unveiled terms of a planned initial public offering that could give the consumer-intelligence company provider a market capitalization topping $7 billion.

NIQ on Monday said it plans to sell 50 million shares at between $20 and $24 apiece in the IPO, which would yield net proceeds topping $1.2 billion at the $22 midpoint of that range.

The Chicago company, which is majority owned by private-equity firm Advent International, said it plans to use the proceeds to pare its debt load.

NIQ said it would have about 295 million shares outstanding after the IPO, for a market capitalization of around $7.08 billion at the $24-a-share high end of the expected price range.

Advent would still own more than 52% of NIQ after the IPO, assuming the underwriters exercise an option to buy up to an additional 7.5 million shares from the private-equity firm, while minority investor KKR would own around 10%.

Advent acquired NIQ, formerly known as known as NielsenIQ for nearly $3 billion in a 2021 carve-out from media-measurement company Nielsen Holdings. KKR acquired its NIQ stake in connection with a 2023 combination with GfK.

NIQ said it has applied to list its shares on the New York Stock Exchange under the symbol NIQ.


Write to Colin Kellaher at colin.kellaher@wsj.com


(END) Dow Jones Newswires

07-14-25 0803ET