STUTTGART (dpa-AFX) - Despite numerous challenges, the CEOs of Volkswagen, Mercedes-Benz, and BMW have not written off Germany as a manufacturing hub. BMW's production chief, Milan Nedeljkovic, even sees opportunities to rebuild jobs and production in Germany over the long term. 'We have a very strong foundation. And if we build on that foundation, we can shape the future,' the executive stated at an event hosted by the trade magazine 'Auto, Motor und Sport' in Stuttgart.
Nedeljkovic also noted a strong 'start-up momentum' in Germany, with many young companies willing to invest. However, he pointed to a lack of readiness for industrialization. He argued it is problematic when creative minds develop their ideas here but leave the country as soon as it comes to implementation. This trend must be identified early and countered, as it concerns future technologies and, ultimately, jobs. This can only succeed with an improved regulatory framework.
Key themes: Speed and costs
Volkswagen CEO Oliver Blume is reportedly dealing with two essential issues every day: speed and costs. This is a fundamental question for the industry. The harsh reality is felt in other regions of the world: 'Others are ahead of us there.' Blume called for breaking out of the comfort zone and acting with more speed and pragmatism. Regarding costs, he emphasized the need to address long-standing but necessary issues to keep Germany competitive as a business location.
Mercedes-Benz CEO Ola Källenius concurred. While the automotive groups possess incredible creativity and innovative power, Källenius warned: 'We must also reduce costs in this country.' He noted that while all players in the auto industry share this insight, it now needs to be embraced by society and policymakers alike. Tough actions are required. 'We have to realize that,' he said, warning that otherwise, industrial capital will flow elsewhere - including that of Mercedes./jwe/DP/stw

















