Webuy Global Ltd. announced the opening of a new travel retail outlet in Surabaya, Indonesia. The outlet held its grand opening on November 28, 2026 and represents an expansion of the Company's successful Indonesia travel retail footprint following the rollout of its Jakarta travel retail operations. The Surabaya outlet is based on the Company's existing retail-led travel model implemented in Jakarta and is intended to support localized customer engagement and offline consultation alongside the Company's digital travel platform.
The Company views the Surabaya opening as a step toward expanding its presence in key Indonesian metropolitan areas. The Company's Indonesia travel business has recorded significant year-on-year growth, with total sales increasing by approximately 200% compared to the prior year. In addition, the Indonesia travel business achieved its highest monthly sales to date in November 2025.
Management attributes this performance to increased consumer demand and the continued rollout of the Company's retail-plus-digital operating approach in the Indonesian market. The Surabaya outlet offers a range of international travel products, including customized China itineraries, Europe tours, and global travel packages covering destinations tailored to leisure travelers, family travel, Islamic-friendly travel options, and seasonal offerings. The outlet functions as a local service point for customer consultation, travel planning, and brand engagement.
As part of its brand-building efforts in Indonesia, the Company has appointed Paramitha Russady, an Indonesian public figure, as a brand ambassador to support local market awareness and outreach initiatives. Indonesia represents a sizable outbound travel market in Southeast Asia, supported by its large population and growing middle-income consumer base. Building on its operations in Jakarta and Surabaya, the Company plans to continue evaluating expansion opportunities in other major Indonesian cities, including Medan and Bandung.
The Company intends to pursue this expansion using a repeatable operating framework that integrates digital customer acquisition, selectively placed retail outlets, and technology-enabled operational tools. Management believes this approach supports the Company's objective of achieving sustainable growth in its Indonesia travel business over time.
