WEBUY GLOBAL LTD. announced that its subsidiary, Webuy Advisory Pte. Ltd., has entered into a collaboration agreement with WITSTAR Group ("WITSTAR") to jointly design and promote cross-border education-related and cultural exchange programs between China and Malaysia. The agreement outlines cooperation in areas such as study-tour programs, cultural exchange activities, marketing support, and related service initiatives, with each party contributing resources in accordance with their respective roles.
WITSTAR will provide education-related content, program development, and operational execution, while Webuy will support through its platform capabilities, community network, and promotional channels. The signing ceremony, held on November 7 in Kuala Lumpur, was attended by education and industry leaders, marking Webuy's potential strategic expansion beyond its core e-commerce and travel businesses. The partnership reflects Webuy's commitment to diversifying its revenue base and strengthening its cross-border presence across high-value lifestyle sectors, reinforcing its position as one of Southeast Asia's emerging digital platforms with a focus on sustainable growth.
