viagogo announced a new partnership with Booking.com to make event-going even more seamless. Through the industry-first partnership, fans purchasing tickets on viagogo can now easily add hotels, flights, rental cars, attractions, and more through Booking.com - turning a bucket list gig into a complete experience. Responding to fan demand for holistic event experiences, the partnership builds on the growing global phenomenon of "gig-tripping" - fans traveling specifically to attend concerts, games, and cultural events.
viagogo data for 2025 shows: The top three destinations for UK fans abroad are: 1. Madrid, 2. Amsterdam, 3. Rome. 27% more UK fans travelled to international events in 2025 than in 2024. International buyers heading to UK events increased by 41% year-over-year.
Once fans purchase their tickets on viagogo, they'll be offered tailored travel options to: Search and book places to stay near event venues. Add flights and car rentals for out-of-town trips. Discover and reserve local attractions, tours, and activities.
