Unrivaled Sports, the nation's leader in youth sports experiences, announced landmark partnerships with Under Armour and DICK'S Sporting Goods, deepening its commitment to elevating the athlete experience and further strengthening Unrivaled Sports' leadership in the youth sports ecosystem. Through these partnerships, Unrivaled Sports will collaborate with Under Armour and DICK'S Sporting Goods to elevate the standard in youth sports ? creating big league experiences on and off the field and bringing increased visibility and innovation to youth sports programming nationwide.
Together, the organizations will deliver more dynamic, athlete-first experiences for players and families while advancing the future of the game. Unrivaled Sports, Under Armour and DICK'S Sporting Goods will collaborate on a series of integrated, experiential activations designed to bring the partnerships to life for participants and fans with a broader roadmap of initiatives to follow throughout the year and beyond. Initial tentpole efforts are tied to Ripken Nationals, a premier 12U baseball national championship tournament in its inaugural year, where athletes will see big league experiences like never before, including Under Armour's "Road to Ripken Nationals" content series showing the journey for teams looking to punch their ticket to Ripken Nationals and DICK'S Sporting Goods Post-Game Press Conference social content series spotlighting youth athletes and coaches as they share live reactions to the tournament's most pivotal moments.
Additionally, Under Armour is now the exclusive performance apparel partner of Ripken Nationals and the Ripken Nationals Championship. All youth athletes playing in Ripken Nationals qualifiers and the Ripken Nationals Championship, as well as all marquee Unrivaled Baseball baseball events, will be outfitted with Under Armour apparel. Under Armour is also the official performance apparel partner for Unrivaled Flag events, including the Youth Flag Football World Championships and the High School Girls National Flag Football Competition, which features 5on5 and 7on7 tournaments, round robin games, playoffs and championships.
In addition to the athlete-focused moments, DICK'S Sporting Goods will serve as the Presenting-Level Sponsor of Ripken Nationals and the Ripken Nationals Championship, and deliver a premium brand presence throughout the tournament. GameChanger will also provide livestream coverage tied to marquee moments, including Ripken Nationals qualifiers and the Ripken Nationals Championship at Cooperstown All Star Village. By bringing together three leaders in sport, Unrivaled Sports is leveraging its platform to build a more elevated experience for young athletes, and to continue creating new programs, moments and opportunities that raise the standard for youth sports at scale.
