Thomas Cook (India) Limited has inaugurated its new franchise outlet in Guwahati. With this addition, Thomas Cook India expands its network to three locations in Assam, including its presence at the Lokpriya Gopinath Bordoloi International Airport (LGBIA). Guwahati has witnessed a steady rise in foreign exchange demand, supported by increasing outbound leisure travel, a growing student segment, and strong business activity.
The city is home to approximately 600,000 passport holders, indicating a sizeable and expanding traveller base. The presence of leading student counselling organizations and the anticipated boost from direct international connectivity with launch of the new terminal at LGBI, further strengthen Guwahati?s potential as a key forex market. The Company has also witnessed a consistent rise in walk-in enquiries, website traffic and call-centre referrals from Guwahati and the larger Northeast region, reinforcing the need for a strong, conveniently located physical presence complemented by robust digital capabilities.
Strategically located in a high-visibility area, the new outlet is designed to cater to Guwahati?s consumers who prefer trusted and established financial service providers. The store will serve a wide spectrum of customers including multigenerational families, students and working professionals, with high demand for currency notes, prepaid forex cards and student remittances. The new outlet is an extension of Thomas Cook India?s robust omnichannel distribution model ?
a seamless ?phygital? ecosystem that integrates physical retail stores with digital platforms. Customers can initiate their forex journey through the store and seamlessly continue transactions online, or begin digitally and complete processes with in-store assistance ? ensuring flexibility, convenience and personalised support at every step.
