Thomas Cook (India) Limited has signed a Memorandum of Understanding (MOU) with the Government of Gujarat (Gujarat Tourism). The collaboration is aimed at enhancing Gujarat's visibility and appeal among Indian travellers through focused destination promotion initiatives. The MOU was signed on January 12, 2026, at Marwadi University, Rajkot, during the Vibrant Gujarat Summit 2026.
The agreement was formalised by Mr. Ravindrasinh Jadeja - Officer on Special Duty, Tourism Department, Government of Gujarat, and Mr. Romil Pant, Executive Vice President & Business Head - Leisure, Thomas Cook (India) Limited, in the presence of state dignitaries and senior officials. This partnership brings together Gujarat Tourism's destination development vision with Thomas Cook India's extensive omnichannel, pan-India distribution network, focus on product development, deep consumer insights and marketing expertise. Beyond destination awareness, the collaboration will focus on structured training and knowledge-building initiatives for Thomas Cook India's travel experts and channel partners, enabling stronger destination advocacy and conversion.
The MOU aims to actively promote Gujarat tourism and drive increased arrivals and visitation by enhancing awareness and consideration for the state's diverse offerings-ranging from heritage and culture to spirituality, wildlife, nature and experiential travel-ac across key domestic source markets. As part of the MOU, the Government of Gujarat will support Thomas Cook India in obtaining necessary permissions, registrations, approvals and clearances, as applicable, in accordance with existing state policies, rules and regulations.
