Tata Consumer Products Ltd. had appointed Furhan Ahmed as Head of Digital Transformation, Sales & Marketing. Ahmed announced the move in a LinkedIn post. In his new role, Ahmed will focus on leveraging data, technology and field intelligence to create a sustainable competitive advantage for the business.
His mandate includes driving digital and AI-led capabilities across the sales and marketing functions, with an emphasis on improving trade execution, enhancing commercial decision-making and empowering field teams through technology. Ahmed brings more than two decades of experience in business technology, digital transformation and enterprise leadership. Throughout his career, he has held leadership positions spanning IT operations, service management, business analysis and product management.
His experience spans digital transformation, sales automation, customer relationship management, marketing automation and business engagement. Prior to joining Tata Consumer Products, Ahmed served as Global Chief Information Officer and Head of the India Development Centre at Gabriel & Co., where he spent five years. He has also held roles at AstraZeneca, Unilever India, RB and Oracle India.
