Optical retail chain Synsam is expanding its hearing care business with the introduction of Nuance, a new line of eyeglasses featuring integrated hearing amplification for individuals with mild to moderate hearing loss.
The product merges design and technology to improve speech perception in noisy environments.
Nuance is controlled via a mobile app and will be available in 18 different models. Sales are set to begin at 150 stores across Sweden at the end of 2025, with plans to expand into Denmark the following year. The product will also be included in the company's Lifestyle subscription offering.
No financial details regarding the initiative have been disclosed.

















