The Synsam optical chain is expanding its range of smart glasses and launching two new connected sports glasses models from Oakley: Meta HSTN and Meta Vanguard.
"With the launch of Oakley Meta HSTN and Oakley Meta Vanguard, we are continuing to drive the development of smart glasses forward. We are seeing growing interest in products that combine vision correction, style, and technology, and we predict that the sports segment will be a rapidly growing area in the future," says Linda Hammarström, Managing Director of Smart Eyewear at Synsam Group.
The models combine Oakley's sports design with AI technology and offer wireless connectivity, audio and call functions, and voice control directly in the frame.
Synsam AB (publ) is a Sweden-based lifestyle company in optical retail and eye health. The Company operates stores in Sweden, Denmark, Norway, Finland, Iceland and the Faroe Islands. The store network is complemented by a presence online presence via Synsam, Profil Optik and Ai's own websites and social media, where customers can buy products, book eye exams, manage their subscriptions, or try glasses directly in the mobile phone. The Company has a range of glasses, sunglasses, sports glasses and contact lenses that include both Synsam’s own and other well-known brands. The offering also includes glasses and contact lens subscriptions, eye examinations, both physical and online, and personal style advice when trying on glasses.
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