Shobha Ltd. appointed Ashish Bajaj as its new Head of Brand & Communications. In his new role at Shobha Ltd., Bajaj will foresee the communications function, strengthen the company's brand presence and communication strategy, driving greater engagement and brand equity in the competitive real estate sector. With over 16 years of experience across the Media, Entertainment, Technology, and DeepTech sectors, Bajaj has a proven track record of driving marketing transformations and building category-leading brands.
Before joining Shobha Ltd., Bajaj worked as an independent consultant for a year, advising brands on strategic marketing and communication initiatives. He has previously held leadership roles at AjnaLens as Head of Brand and Marketing, and worked with industry giants such as Disney Star and Zee Entertainment Enterprises. Throughout his career, Bajaj has led impactful marketing initiatives spanning product launches, 360 campaigns, brand repositioning, PR, GTM strategies, digital-first initiatives, and revenue-driving branded content.
His expertise lies in turning underdogs into market leaders and crafting strategies that align creativity with business outcomes.
Sobha Limited is an India-based real estate developer. The Company is engaged in the business of real estate construction, development, sale, management and operation of all or any part of townships, housing projects, commercial premises, and other related activities. The Company operates through two segments: Real estate segment, and Contractual and manufacturing segment. Its real estate segment comprises development, sale, management and operation of all or any part of townships, housing projects, also includes leasing of self-owned commercial premises. Its Contractual and manufacturing segment comprises development of commercial premises and other related activities, also includes manufacturing activities related to interiors, glazing and metal works and concrete products. The Company’s residential projects include Sobha Crystal Meadows, Sobha Arbor, Sobha Altus, Sobha Waterfront, Sobha Metropolis, Sobha Lake Edge, Sobha Nesara, Sobha Galera, and other.
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