Safaricom appointed Sylvia Anampiu as Director of Fixed Business, reinforcing its strategy to accelerate the evolution of Kenyas fixed broadband sector through more affordable and flexible fibre internet offerings for households and enterprises. Anampiu officially assumed the role on January 5 and will be responsible for shaping the overall direction, expansion, and financial performance of Safaricoms fixed broadband business. Her focus includes residential and corporate connectivity, alongside the rollout of innovative pricing models designed to make fibre internet accessible to a broader segment of the population, particularly in lower-income areas.
Anampiu joins Safaricom from Bayobab Kenya, an MTN Group company, where she served as Managing Director and played a key role in fibre network growth and operational restructuring. Her professional background also includes senior roles at Airtel Africa, Orange Kenya, and Bayer East Africa, giving her broad experience across telecommunications and commercial leadership. Beyond consumer connectivity, her appointment supports Safaricoms wider ambition to deliver integrated digital solutions for small and medium-sized businesses, combining fixed internet with ICT, cloud, and IoT services.
Through this approach, Safaricom aims to move beyond selling standalone products and instead provide flexible, future-ready connectivity solutions that meet the evolving needs of Kenyan customers. Through this approach, Safaricom aims to move beyond selling standalone products and instead provide flexible, future-ready connectivity.
