Rivian Automotive Inc. announced the appointment of Greg Revelle as Chief Customer Officer. Greg Revelle founded Revatek, a startup dedicated to enhancing the off-grid outdoor experience through innovative energy storage. He has held leadership roles at Kohl?s, Best Buy, AutoNation, and Expedia, in addition to being a current board member at Cars.com.

Beginning January 12, 2026, Revelle will oversee the entirety of the customer journey at Rivian, leading its go-to-market strategy, including sales, marketing and operations.