Renault unveils name of new pickup truck for Latin American market
Renault has revealed the name of its upcoming pickup truck destined for Latin America, set for an official unveiling on September 10. The vehicle will be manufactured at the Cordoba plant in Argentina.
Named Niagara, this pickup, featuring a 'robust design that combines spaciousness, comfort, and high technology', is intended to bolster the product offensive of the group's futuREady strategic plan, which includes 14 new model launches outside Europe by 2030.
Commercial rollout is scheduled to begin by the end of 2026. According to Sylvia dos Santos, Head of Naming Strategy at Renault: 'Of Amerindian origin, the name Niagara echoes the roar of water, thunder, and the vastness of the territories. It suggests robustness, grandeur, and the power of the elements. It is an invitation to explore the great outdoors, carrying the promise of a vehicle designed for both daily use and adventure'.
Renault is one of the world's leading automobile constructors. Net sales break down by activity as follows:
- sale of vehicles (88.9%): 2,336,807 passenger and commercial vehicles sold in 2025, distributed by brand between Renault (1,628,030), Dacia (697,408), Alpine (10,970), Renault Korea Motors (399) and other (2,431);
- services (10.2%): financing services for vehicle sales (purchasing, renting, leasing, etc.; RCI Banque), related services (maintenance, warranty extension, assistance, etc.) and mobility services.
At the end of 2025, the group had 25 industrial sites worldwide.
Net sales are distributed geographically as follows: France (28.5%), Europe (50.6%), Americas (8.2%), Eurasia (5%), Asia-Pacific (4.3%), Africa and Middle East (3.4%).
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