Reborn Coffee, Inc. announced continued progress in its international expansion strategy with the completion of construction for its location within Tencent's newly developed headquarters campus in Shenzhen, China. With construction now complete, Reborn Coffee expects the grand opening of the location to take place following the conclusion of the Chinese New Year. Tencent, one of the world's leading internet and technology services companies, has completed development of its new headquarters campus spanning more than 80 hectares east of Da Chan Bay Island in Qianhai, Bao'an District.
The campus has been thoughtfully designed to foster collaboration, dialogue, and innovation, featuring a diverse program of exhibitions, discussions, and activities integrated throughout the campus. Reborn Coffee is proud to confirm that construction of its location within this landmark development has been completed, positioning the brand at the center of one of China's most influential technology ecosystems. As Reborn Coffee's exclusive master licensee in China, Reborn Health Goods (Shenzhen) led the development of this location within Tencent's new headquarters campus. Reborn Coffee's store is situated within the central and northern buildings of the campus and features a fully open atrium connected to a sunken garden, designed to function as an active public gathering space.
The location forms part of the campus's primary office environment, which is designed to accommodate more than 23,00 employees across approximately 500,000 square meters of office space. In parallel with this milestone, Reborn Coffee's headquarters in Brea, California, is actively continuing to advance quality control initiatives to ensure that products and operations meet the company's highest global standards. These efforts include refining processes to align with regional characteristics and consumer preferences, with menu development designed to reflect both Reborn Coffee's core identity and the unique cultural and local attributes of each market it serves.
As the Company continues to execute its global growth strategy, management believes this presence will serve as a meaningful platform for brand visibility, operational learning, and long-term opportunity within one of the world's most dynamic technology and innovation hubs.
