Radico Khaitan Ltd. announced the launch of The Spirit of Kashmyr, a true luxury vodka. The roll out begins in Uttar Pradesh, followed by Goa, Maharashtra and other key markets across the country. Topped with an exquisitely crafted, crystal-clear cork, reminiscent of Kashmir's Mountain springs.
The result is a collectible masterpiece that elevates any shelf it graces, cherished and admired as a timeless work of art. The Spirit of Kashmyr embodies the essence of Bharat's heritage, the foundation upon which its spirit was built. Recognising a clear gap in the industry, The Spirit of Kashmyr proudly becomes India's first homegrown luxury vodka brand, a category-defining launch crafted to meet the rising demand for premium, culturally rooted experiences.
Priced at INR 3000 and 2500, respectively, for the saffron and natural variant, in Uttar Pradesh, the product is also available in a convenient 180 ml pack size at INR 740 and INR 620, bringing a taste of Indian elegance to a wider audience. To bring this story to life, The Spirit of Kash myr will be launched with a nationwide integrated campaign that captures the brand's essence through rich storytelling, evocative visuals, and immersive experiences. From digital to on-ground activations, the campaign is designed to celebrate India's timeless heritage and introduce a new era of luxury, born of the land, and elevated for the world.
