Radico Khaitan Limited announced the launch of Jamun SpicyMint under its much-loved Magic Moments `Flavours of India' range. An innovative concept, the Flavours of India portfolio experiments with traditional flavours of the nation; reimagining them through the contemporary lens of vodka. Building on the overwhelming success of Alphonso Mango and Thandaai, both of which have captivated consumers, the addition of Jamun SpicyMint further solidifies the brand's dedication to celebrating India's spirit through bold, homegrown innovations.
After Uttar Pradesh, the new refreshing variant is set to expand its footprint across markets including Maharashtra, Assam, Goa, Karnataka, Rajasthan and other markets nationwide; Jamun SpicyMint brings a refreshing blend of tangy jamun, cooling mint, and a lively spice twist. Crafted for young, adventurous consumers who seek new experiences in their drinks, the variant pairs beautifully with cocktails and upbeat social occasions, offering a smooth yet experimental edge. Available in 750 ml bottles, the new Jamun SpicyMint variant in Uttar Pradesh will also be present in 375ml, 180ml SKUs and the trendy-handy pocket pack at INR 180.
With its distinctive flavour profile that unites jamun's richness, mint's freshness, and a subtle spicy kick, the launch highlights Magic Moments' continued leadership in crafting youthful, premium, and innovative experiences for today's consumers. With the addition of Jamun SpicyMint, the Magic Moments Flavours of India range continues to gain strong traction, resonating with consumers through its inventive fusion of traditional Indian tastes and contemporary vodka craftsmanship. The success of these bold flavours underscores Radico Khaitan's commitment to pushing boundaries in the premium vodka segment while also championing India's distinct taste and culture on a global stage.
750 ML is priced at INR 710 in UP.
