Publicis acquires 160over90 to bolster sports marketing presence
Publicis Groupe has announced a definitive agreement to acquire 160over90, a leading agency specializing in sports and culture. Financial terms of the transaction were not disclosed.
According to the communications giant, the merger "creates a global platform capable of delivering measurable results by connecting brands to their audiences across sports and culture, powered by the combined strength of Publicis' technology and data."
A division of WME Group, 160over90 is one of the world's largest creative and sports marketing agencies, with over 670 employees across the United States, the United Kingdom, EMEA, and APAC.
The agency will be integrated into Publicis Sports and will leverage the group's proprietary technology and Epsilon data, amplified by media capabilities, to establish the first globally connected platform dedicated to sports and culture.
This acquisition follows the ongoing expansion of Publicis Sports, coming on the heels of the 2025 acquisitions of Adopt and Bespoke, the recent partnership with Magic Johnson Enterprises, and the launch of Influential Sports. The deal remains subject to customary closing conditions, including regulatory approvals.
Publicis Groupe SA is a global leader in communication. The Group is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.
Publicis Groupe SA is a privileged partner in its clients' transformation to enhance personalization at scale. The Group relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market.
Present in over 100 countries, Publicis Groupe SA employs 114,079 professionals.
This super rating is the result of a weighted average of the rankings based on the following ratings: Valuation (Composite), EPS Revisions (4 months), and Visibility (Composite). We recommend that you carefully review the associated descriptions.
Investor
Investor
This super composite rating is the result of a weighted average of the rankings based on the following ratings: Fundamentals (Composite), Valuation (Composite), EPS Revisions (1 year), and Visibility (Composite). We recommend that you carefully review the associated descriptions.
Global
Global
This composite rating is the result of an average of the rankings based on the following ratings: Fundamentals (Composite), Valuation (Composite), Financial Estimates Revisions (Composite), Consensus (Composite) and Visibility (Composite). The company must be covered by at least 4 of these 5 ratings for the calculation to be carried out. We recommend that you carefully review the associated descriptions.
Quality
Quality
This composite rating is the result of an average of rankings based on the following ratings: Returns (Composite), Profitability (Composite) and Quality of Financial Reporting (Composite), and Financial Health (Composite). The company must be covered by at least 2 of these 3 ratings for the calculation to be performed. We recommend that you carefully read the associated descriptions.
ESG MSCI
ESG MSCI
The MSCI ESG score assesses a company’s environmental, social, and governance practices relative to its industry peers. Companies are rated from CCC (laggard) to AAA (leader). This rating helps investors incorporate sustainability risks and opportunities into their investment decisions.
