Prism Johnson Limited introduced 'Prism Chakachak' Gypsum Plaster under its cement division, Prism Cement. This addi on reinforces the Company's strategy of expanding its value-added construc on materials por olio while leveraging its exis ng distribu on network. Part of Premix Walling Range, Prism Chakachak Gypsum Plaster is a lightweight, quick-se ng material designed to deliver smooth, paint-ready wall and ceiling finishes.
It requires no water curing, reduces construc on me and labor requirement, anders low shrinkage with minimal cracks. Naturally fire-resistant and eco-friendly, the product provides good thermal and acous c insula on while adding minimal load to structures. The Company's cement business, Prism Cement, has a strong presence in Central India, including key markets such as U ar Pradesh, Madhya Pradesh and Bihar, supported by a dealer network of ~ 2,400 dealers.
The product will be made available across the Company's opera ng regions through this established distribu on network. Prism Johnson Limited offers a diversified por olio of building materials spanning cement, les, bathware, ready-mix concrete, construc on chemicals and others. The addi on of gypsum plaster further strengthens the Company's integrated product basket, enabling customers to access a wider range of construc on and interior solu ons under one roof.
