OVERTONE announced its retail expansion into major Sprouts Farmers Market stores across the nation. This launch marks a significant moment in OVERTONE's mission to make clean, vibrant hair color more accessible than ever--reaching ingredient-conscious, and shoppers who prioritize sustainability through Sprouts' trusted wellness retail environment. OVERTONE's fan-favorite Color Depositing Treatment Masks, including shades like Ginger Glow, Espresso Brown, scarlet Red, and Golden Rose, are now available at Sprouts stores nationwide.

These innovative formulas deliver bold, expressive color in just 10-15 minutes without bleach, ammonia, or peroxide--while deeply conditioning the hair. Enriched with avocado oil, shea butter, and coconut oil, the masks bridge the gap between color innovation and hair wellness, supporting scalp health and hydration for hair type and texture.