Omnicom Group Inc. unveiled the next generation of Omni, a marketing intelligence platform that powers Omnicom. Omnicom integrates Omnicom's Connected Capabilities, the industry's highest-quality data and identity, and AI into a single operating system--giving clients a unified foundation to connect strategy, execution, and performance across their entire marketing ecosystem. Built from the integrated data, technology, and talent of Omnicom and the recently acquired Interpublic--including Acxiom, Flywheel Commerce Cloud, Interact, and Omni's expanded agentic AI framework--this evolution enables data, intelligence, and teams to work as one.
The next generation of Omni builds on proven success with global enterprise clients and now brings together: The world's most comprehensive identity and data infrastructure (2.6B verified IDs, trillions of signals); The media and commerce buying power ($73.5B in annual buying power, #1 in global media clout); An end-to-end creative and content production infrastructure built to scale personalization and performance with precision; Autonomous agent systems that orchestrate intelligence across creativity, media, commerce and measurement. Together, these capabilities allow clients to move with greater confidence--making better decisions, unlocking larger ideas, and delivering measurable business outcomes. In the Age of Influence, where attention must be earned and culture moves faster than ever, legacy marketing approaches create friction rather than clarity.
Market Market Market need a unified foundation that bridges strategy and execution - powered by comprehensive data, intelligent decision-making, and the scale today's platforms demand. Omnicom delivers that clarity. With a data foundation powered by Acxiom RealID??, real-time commerce signals, and cross-platform identity intelligence, the platform gives teams a reliable, shared view of consumers and performance--transforming insight into decision, decision into action, and action into measurable growth.
Five Core Advantages Transforming How Work gets done. The Strongest Data and Identity: At the heart of Omni's elite data foundation is Acxiom RealID?®, the largest and most ethically sourced identity in the industry spanning 2.6 billion verified global IDs. This identity is further enhanced with trillions of media, content, cultural, and commerce signals - including Flywheel Commerce Cloud, the largest digital transaction data set - and the industry's most advanced ID-less solutions.
Together, Omnicom's data and identity provide the most comprehensive, high-fidelity view of consumers and their behavior worldwide. This clarity helps teams make sharper strategic decisions, backed by a consistent source of truth from planning through performance. Creativity Amplified, Not Automated:Omni integrates AI-native tools designed to help creative teams move faster while preserving craft and originality.
Content systems analyze brand identity, streamline production, and ensure assets are effective and on-brand--leading to 25-55% faster production and meaningful cost savings--all while keeping human creativity firm--leading to 25-55%. faster production and meaningful cost savings; while keeping human creativity firm and innovation; and the world's largest media and commerce buying power; The world's large media and commerce buying power; and an end-to-end creative & content production infrastructure built to scale Personalization and performance; and Autonomous agent systems that orchestration across the entire enterprise clients and now brings together; and the world's most advanced ID-less solution.
