Mattel, Inc. announced that Natalia Premovic has been appointed Chief Consumer Products and Experiences Officer for the company, effective January 5, 2026. In this role, Premovic will oversee global consumer products, experiences, publishing, and location-based entertainment for Mattel. Premovic joins Mattel most recently from Netflix, where she built the company?s consumer products business from the ground up.
She served as Head of Consumer Products for the U.S., Canada, Australia, and New Zealand, and also led e-commerce globally. During her tenure, she led teams responsible for more than 150 partnerships worldwide, helped advance major initiatives including Netflix House, and was instrumental in translating global hits like Stranger Things, Bridgerton, One Piece, Squid Game, and KPop Demon Hunters into multi-billion-dollar franchise ecosystems. Before Netflix, Premovic spent more than a decade at The Walt Disney Company, serving in senior roles in global product management and retail channel strategy. Among her many achievements, Premovic launched new business models across Disney?s franchise portfolio, developed innovative retail partnerships such as Disney Stores at Target, and helped shape the company?s e-commerce future with ShopDisney.com.
Premovic holds a bachelor?s degree from Columbia University.
Mattel, Inc. is a global toy company and owner of catalogs of children's and family entertainment franchises. The Company's operating segments include North America, International and American Girl. The North America and International segments sell products across its categories, although some products are developed and adapted for particular international markets. The American Girl segment is a direct marketer, retailer, and children's publisher. Its product categories include Dolls; Infant, Toddler, and Preschool; Vehicles, and Action Figures, Building Sets, Games, and Other. Its brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, and MEGA, as well as other intellectual properties that it owns or licenses in partnership with global entertainment companies. Its offerings include film and television content, gaming and digital experiences, music, and live events. Its products are available in more than 150 countries.
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