LVMH Moët Hennessy Louis Vuitton agreed to sell the fashion brand Marc Jacobs to brand management firm WHP Global and G-III Apparel Group.
The buyers plan to accelerate the brand's next phase of growth through WHP's licensing platform and G-III's operating capabilities, the companies said Thursday.
G-III, which owns DKNY and Karl Lagerfeld, as well as licenses for several other fashion brands, will operate certain parts of Marc Jacobs' direct-to-consumer and wholesale businesses.
WHP, the company behind Vera Wang and rag & bone, said the deal will bump its annual sales up by about $1 billion to $9.5 billion.
Terms of the deal weren't disclosed.
The deal will move designer Marc Jacobs' brand from the company behind Louis Vuitton, Dior and Fendi.
LVMH bought a majority stake in Marc Jacobs in 1997, when Jacobs himself was brought on as creative director of Louis Vuitton.
Jacobs plans to stay on as creative director of his brand after the deal closes, he said.
Write to Katherine Hamilton at katherine.hamilton@wsj.com
LVMH Moët Hennessy Louis Vuitton SE is the world leader in luxury products. Net sales break down by family of products as follows:
- fashion and leather items (46.7%): brands such as Louis Vuitton, Christian Dior, Celine, Loewe, Kenzo, Givenchy, Fendi, Emilio Pucci, Marc Jacobs, Berluti, Loro Piana, etc.;
- watches and jewels (13%): Bulgari, TAG Heuer, Zenith, Hublot, Chaumet, Fred brands, Tiffany, etc.;
- perfumes and cosmetics products (10.1%): perfumes (Christian Dior, Guerlain, Loewe, Kenzo, Givenchy brands, etc.), makeup products (Make Up For Ever, Guerlain, Acqua di Parma, etc.), etc.;
- wines and spirits (6.6%): champagnes (Moët & Chandon, Dom Pérignon, Veuve Clicquot, Krug, Ruinart, Mercier, Château d'Yquem, Domaine du Clos des Lambrays, Château Cheval Blanc, Colgin Cellars, Hennessy, Glenmorangie, Ardbeg, Belvedere, Woodinville, Volcán de mi Tierra, Chandon, Cloudy Bay, Terrazas de los Andes brands, etc.; No. 1 worldwide), wines (Cape Mentelle, Château D'Yquem, etc.), cognacs (mainly Hennessy; No. 1 worldwide), whisky (mainly Glenmorangie), etc.;
The remaining net sales (23.6%) are from selective distribution through the Sephora, DFS, Miami Cruiseline chains and Le Bon Marché and La Samaritaine department stores.
At the end of 2025, products are marketed via a network of 6,283 outlets located throughout the world.
Net sales are distributed geographically as follows: France (8.3%), Europe (18%), Japan (7.9%), Asia (26.5%), the United States (25.6%) and other (13.7%).
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