Intertrend Communications announced the fourth and final installment of Toyota's award-winning anime series titled "GRIP, A Toyota Movie," premiering November 5, 2025. Directed by Yoriaki Mochizuki (Harley Quinn, Final Space, Kite Man: Hell Yeah!), the nearly ten-minute short film marks the final chapter of Toyota's GRIP series and the brand's first-ever anime short film. The original content franchise has captured audiences across the globe with its fusion of anime artistry, driving passion, and emotional storytelling.
Originally created by Intertrend alongside Executive Producer Frank Mele, the content series is a high-octane anime adventure that combines heart-pounding action and a battle between the human spirit and computer control. Since its debut early last year, Toyota's GRIP franchise has earned critical acclaim and industry recognition for creative excellence and audience engagement. For three seasons, Toyota has carved its own lane in anime through GRIP--a pioneering campaign created by Intertrend Communications that reimagined how an automotive brand could engage emerging demographics and fandom communities.
Through a 360-degree activation strategy spanning programmatic out-of-home takeovers, pop-culture events like Anime Impulse Universe and Formula Drift, and custom partnerships with Spotify and Japanese girl group ATARASHII GAKKO!, the GRIP campaign has cemented Toyota's position as a cultural innovator. Short Film Synopsis: Set in a near-future world dominated by AI-powered self-driving cars, "GRIP, A Toyota movie" follows a team of passionate drivers as they fight to preserve humanity's love for driving against a man determined to erase it forever. Amid the battle, a son seeks to reconnect with his father, a daughter rekindles a lost bond, and a forgotten moment is rediscovered--reminding viewers that it's human connection, not technology, that truly drives forward.
The campaign has generated more than 300 million impressions, driving double-digit lifts in brand perception among key Gen Z and multicultural audiences. These results have reinforced Toyota's position as a brand that not only drives innovation on the road but also in the cultural and creative spaces that inspire the next generation of drivers.
