HCA Healthcare announced that Cynthia Cifuentes-Finkel has been named senior vice president of marketing and corporate affairs, effective June 8, 2026. She will report to Mike McAlevey, executive vice president, chief legal and administrative officer, and will lead enterprise marketing, corporate communications, and stakeholder engagement in support of HCA Healthcare?s enterprise growth priorities. Cifuentes-Finkel brings over 25 years of executive leadership experience across healthcare, consumer marketing and global media.
With 15 years in successive senior leadership roles at Kaiser Permanente, she most recently served as regional vice president of communications and strategic partnerships for Southern California and Hawaii ? the organization?s largest division serving nearly 5 million patients. Throughout her career, she has enhanced brand and stakeholder strategies, driving enterprise growth and transformative community investments in multiple markets.
She also led the advancement of new models of care through innovative clinical partnerships and AI integration. Cifuentes-Finkel holds an MBA from Mount St. Mary?s University and a bachelor?s degree in journalism from the University of Nevada, Las Vegas.
She serves on the boards of the Strathmore Arts Center and the Latino Student Fund in Washington, D.C. and is an Executive Fellow of The Economic Club of Washington, D.C. She succeeds Deb Reiner, who recently retired after more than 25 years of distinguished service and leadership contributions to HCA Healthcare.
