April 1 (Reuters) - Toymaker Hasbro said on Wednesday it was investigating a cybersecurity incident after identifying unauthorized access to its network on March 28, with help from third-party cybersecurity professionals.
* In a regulatory filing, Hasbro said it had taken somesystems offline and was using temporary measures to keep takingorders and shipping products. * The need to use a business continuity plan may continuefor several weeks before the situation is fully resolved and mayresult in some order fulfillment delays, the company added. * It is still assessing the full scope of the impact,Hasbro said. * The company said it was also working to identify andreview the files potentially impacted. * The Play-Doh maker's shares fell 3% in morning trading.
(Reporting by Juveria Tabassum in Bengaluru; Editing by Tasim Zahid)
Hasbro, Inc. specializes in the design, production and marketing of games and toys. Additionally, the group is active in the production of films and TV programs. Net sales break down by activity as follows:
- sales of toys and games (93.8%): action figurines and toys, dolls and stuffed toys, traditional toys, electronic toys and games, creative and educational toys and games, card games, etc. sold under franchise brands (Littlest Pet Shop, Magic : The Gathering, Monopoly, My Little Pony, Nerf, Play-Doh and Transformers), under partner brands (Spider-Man, The Avengers, Star Wars, Disney Princess, Disney Frozen, Disney's Descendants, Beyblade, Dreamworks' Trolls, Sesame Street and Yo-Kai Watch), under company-owned brands (Baby Alive, Furreal Friends, Kre-o, Playskool and Playskool Heroes) and other (board games and digital games sold under Dungeons & Dragons, Jenga, The Game Of Life, Operation, Pie Face, Scrabble, Trivial Pursuit, Twister, Fantastic Gymnastics, Speak Out and Toilet Trouble;
- production and sales of film, TV and digital games licenses (2.8%) ;
- other (3.4%).
The United States account for 62.9% of net sales.
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