Forward Consumer Partners, LLC signed a definitive agreement to acquire 51% stake in Justin's, LLC from Hormel Foods Corporation (NYSE:HRL) on October 28, 2025. After the acquisition, Justin's branded business will become a standalone company, owned 51% by Forward and 49% by Hormel Foods.

Concurrent with the closing of the partnership, Justin Gold will return to the business as a strategic advisor and member of the new partnership's board of directors. Peter Burns will also return as Chief Executive Officer.

The transaction is expected to close by the end of the calendar year.

Greenhill & Co., Inc. acted as financial advisor for Hormel Foods Corporation. Faegre Drinker Biddle & Reath LLP acted as legal advisor for Hormel Foods Corporation. Amanda C. Border, Giorgia A. Nagalli, Liam N. Murphy, Kathryn Keves Leonard, S. Grant Bowen, Seth Traxler, Jessie Perlman, and Frances G. Tompson of Kirkland & Ellis LLP acted as legal advisor for Forward Consumer Partners, LLC.

Forward Consumer Partners, LLC completed the acquisition of 51% stake in Justin's, LLC from Hormel Foods Corporation (NYSE:HRL) on December 15, 2025.