Fifth Third announced the launch of a new in-app feature, Report Phishing, that allows customers to quickly identify and report bank impersonation scams, one of the fastest growing forms of financial crime. Available within the SmartShield experience in the Fifth Third mobile app, the tool lets customers submit suspicious texts, emails, or social media messages and receive confirmation on whether they are fraudulent. Since its January soft launch, the Report Phishing feature has played a key role in detecting malicious activity and stopping scams: nearly 25% of user-submitted content has been flagged as fraudulent.

SmartShield is a free security experience in the Fifth Third mobile app that provides enhanced protection against scams. The new Report Phishing functionality lives in the SmartShield?s Fraud Center in the Fifth Third mobile app and allows customers to upload a screenshot of a suspicious message or communication directly in the app and get notified whether the submission is deemed fraudulent or legitimate. This capability supports SmartShield?s broader mission of weaving protection, education, and proactive security actions directly into everyday mobile banking. Every year, Fifth Third?s advanced analytics and security technology blocks millions of malicious attempts to impersonate or access customer information.

Even with strong protections in place, a significant portion of incidents stem from actions customers are tricked into taking themselves?such as sharing credentials or sending payments to criminals. SmartShield helps close this gap by combining fraud alerts, education, and guided actions directly in the mobile app. Customers who engage with SmartShield are also more likely to enroll in Fifth Third?s Identity Alert platform, a premium identity protection service that monitors assets, bank accounts, credit cards, and Social Security numbers across both the dark and public web, helping customers stay one step ahead of evolving threats.

Since launching in 2024, more than 5 million unique customers have used SmartShield, with approximately 650,000 unique users engaging every month.