Avalara, Inc. announced that Fender musical Instruments Corporation is using Avalara solutions to scale U.S. sales tax and international VAT compliance as the iconic brand expands its direct-to-consumer ecommerce and digital subscription offerings. As Fender broadened its business beyond a traditional wholesale model to include ecommerce and digital services such as Fender Play, tax complexity increased significantly. Selling directly to customers in Europe, Australia, Japan, and New Zealand introduced varying VAT rules, digital services requirements, and filing obligations that were difficult to manage manually with a lean tax team.
By integrating Avalara's tax compliance technology with its SAP ERP and ecommerce platforms, Fender automated VAT calculation and reporting across multiple jurisdictions. Avalara's continuously updated tax rates and rules help ensure accurate treatment for both physical products and digital services as regulations evolve worldwide. With Avalara in place, Fender has reduced manual processes and compliance risk while maintaining accuracy across its growing international footprint.
Automation enables the Fender tax team to focus on strategic initiatives while remaining audit-ready as global revenue continues to expand.
