Expedia Group B2B announced a new set of AI-powered products and partnerships that make it easier for companies in any sector to build travel into their customer experiences. Expedia Group B2B serves 75,000 partners across industry verticals and 200,000 travel advisors, and its platform processes 21 billion API calls a day (Expedia Group internal data, 2025). Expedia Group B2B previewed its new, in-development AI toolkit, which rolls out with select partners in the coming months.
It simplifies how B2B partners connect Expedia Group capabilities into AI experiences across APIs, interfaces, and agent workflows. At the core is the Intelligent Experience Platform, a set of composable AI components designed to help partners launch branded travel experiences powered by Expedia Group intelligence. Expedia Group B2B aims to reduce the time and investment required for partners to launch travel experiences and help them prepare for a future where travelers increasingly expect AI-assisted trip planning.
Expedia Group B2B is expanding its car rental, ground transport and Insurtech solutions. Expedia Group shared it has entered into an agreement to acquire CarTrawler, an Ireland-based B2B platform powering travel brands. CarTrawler follows Expedia Group?s recent acquisition of Tiqets, the Amsterdam-based activities and experiences platform, and together the acquisitions advance the growth strategy the company outlined to expand its Rapid API beyond lodging to include car, flights, activities and trip protection.
CarTrawler?s capabilities, coupled with Expedia Group?s scale, technology and partner network, unlock several new growth opportunities for partners as well as choice and value for travelers. The transaction, which remains subject to customary closing conditions, is expected to close in the second half of 2026. For Rapid API partners, two new merchandising solutions can help drive demand and improve conversion: The B2B Partner Portal account can now be used to plan and track marketing strategies.
The new Merchandising API can now be tapped to build marketing experiences across platforms and channels. Expedia Group Advertising also shared advances to its Travel Media Network, including: An enhanced AI-powered advertising portal, with strategies like Max Room Nights bidding. Richer ad formats across search results, property pages, Trips, and checkout.
Broader reach via DSPs and exclusive media partnerships. Expedia Group emphasized the governance and infrastructure behind its B2B platform: A Responsible AI Council that reviews high-risk AI deployments before they scale. Servicing remains a core strategic priority, with continued investment in people, processes, and AI as the B2B network grows.
Expedia Group B2B currently: Handles more than 7 million servicing calls a year for partners. Provides 24/7 native voice support across 25 languages.
