Exodus Movement, Inc. announced a long-term partnership that will make Exodus the inaugural Official Payments Partner of UFC. Exodus will also join as an Official Partner of UFC Freedom 250, presented by Crypto.com and RAM, the historic event taking place on the grounds of the White House in Washington, D.C., on June 14, 2026. As the Official Payments Partner of UFC, Exodus will be present across premium UFC assets, including live events, broadcasts, and social media content.
Among the highlights, Exodus will receive prominent branding inside the world-famous Octagon at every UFC event in the U.S. Exodus will also be integrated into broadcast features within selected UFC Numbered Events, providing consistent exposure across many of UFC's most-watched live events. As an Official Partner of UFC Freedom 250, a first-of-its-kind event in sports history, Exodus will be featured in the Octagon and throughout the main card broadcast, reaching UFC?s global audience across an estimated 1 billion households in 210 countries and territories. Exodus will also be on the ground at the UFC Freedom 250 Fan Fest at The Ellipse, a free public fan experience held in the days preceding the White House event.
The centerpiece is the UFC Striking Challenge, a co-branded activation where fans hit the bag to test their punching power. Winners will receive prize money powered by Exodus Pay, plus co-branded event merchandise. Beyond live events, Exodus and UFC will collaborate on content focused on fight night storytelling and athlete-driven moments across UFC's Instagram, Facebook, and X channels.
