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Key takeaways

  • European car manufacturers are leading the development of affordable electric vehicles (EVs), with a price tag of €25,000 or less.
  • The Volkswagen Group will unveil four new EV models: Skoda Enyaq, Volkswagen ID. Cross, Volkswagen ID. Polo, and Cupra Raval.
  • Growing competition from both European and non-European brands—such as Renault, Dacia, Kia, Stellantis, and Leapmotor—is driving down prices and expanding consumer choice in the EV market.

The European automotive industry is preparing for a major shift toward electric mobility. After a slump in sales in 2024, the market is expected to rebound strongly in 2025, with a significant increase in electric vehicle (EV) registrations.

More affordable EVs on the horizon

To further accelerate this trend, several car manufacturers plan to launch new affordable EV models starting in 2026. These vehicles will be priced at or below €25,000, making them accessible to a wider group of consumers.

The Volkswagen Group is taking the lead with four new electric models to be produced in Spain: the Skoda Enyaq (a small SUV), the Volkswagen ID. Cross, the Volkswagen ID. Polo, and the Cupra Raval. These cars will offer a competitive range of over 400 kilometers on a single charge.

European brands lead the way

Other European manufacturers are also joining in. Renault will launch its electric Twingo in early 2026, which is being developed and rolled out at a remarkable pace. Dacia, part of the Renault Group, will introduce a new EV model with a starting price below €18,000.

Non-European brands are also vying for market share. Kia’s upcoming EV2 is expected to become the South Korean manufacturer's most affordable model, complementing its successful EV3. This wave of affordable EVs comes at a time when demand for electric mobility is surging across Europe. (jv)

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