Ebiquity PLC announced the appointment of David Muldoon as Global Managing Director of Marketing Transformation, effective immediately on February 6, 2026. Muldoon brings more than two decades of proven expertise advising Fortune 500 CMOs. As Vice President at MediaLink, he orchestrated transformation programmes for Unilever, Diageo, LEGO, AB-InBev, JP Morgan Chase, and Tesco.
His distinguished track record encompasses multi-billion dollar agency scope design, operating model architecture, and transformative partner selection processes. Prior to MediaLink, Muldoon held senior leadership roles at Walgreens Boots Alliance, where he oversaw the company's global media and agency transformation. In his new role, Muldoon will lead Ebiquity's integrated transformation offering, leveraging the company's unparalleled marketing performance data, proprietary benchmarks, and deep client insights.
This comprehensive approach combines strategic transformation consulting with operating model design, agency optimisation, and capability architecture. Through this integration of data-driven intelligence and transformation expertise, clients gain unprecedented visibility and control over their marketing investments. The appointment strengthens Ebiquity's position as the independent authority in marketing effectiveness, demonstrated through its exclusive strategic partnership with the World Federation of Advertisers (WFA) for Effectiveness.
The company's integrated approach to creative and media capabilities, combined with responsible AI workflow innovation, delivers measurable business growth through marketing excellence. Further details on the expansion of Ebiquity's transformation capability will be announced later in 2026.
