DP World Tour selected HCLTech to lead a multi-year program transforming the Tour's global digital presence, with a strong focus on fan-centric innovation. HCLTech will design and deliver next-generation digital experience platforms ? anchored by the DP World Tour website and app ?
to reimagine how fans worldwide discover, follow and engage with the sport of golf. In addition, HCLTech will serve as an Official Marketing Partner of the Tour, with Official Partner status at five DP World Tour tournaments each season, along with significant hospitality, on-site and digital activations. The transformed digital ecosystem will serve the needs of fans, on-course spectators, players and coaches, as well as media and commercial partners, enabling effortless access to live content, immersive experiences, in-depth analytics and personalized fan journeys across every interaction.
