Dollar General Corporation announced that its Board of Directors has appointed Jerry W. ?JJ? Fleeman Jr., age 52, to succeed Todd Vasos as Chief Executive Officer (CEO) of Dollar General effective January 1, 2027. The Board intends to appoint Fleeman to serve as a director upon the effective date of the transition.
Fleeman has served as Chief Executive Officer of Ahold Delhaize USA Inc., a division of global food retailer Ahold Delhaize, and the parent company of leading U.S. omnichannel grocery brands, Food Lion, Giant Food, The GIANT Company, Hannaford Supermarkets, and Stop & Shop from April 2023. He has also served as a member of the Ahold Delhaize Management Board since April 2023. During his more than 35 years in grocery retail with Ahold Delhaize companies, Fleeman held a diverse array of roles in strategy, operations, marketing, and merchandising, including President of Peapod Digital Labs from May 2018 to April 2023.
In this role, he was responsible for the digital and commercial strategy for Ahold Delhaize USA companies and led the creation of a proprietary e-commerce platform, along with digital and loyalty strategies focused on growing customer relationships. Before leading Peapod Digital Labs, Fleeman served in a wide range of leadership roles for the companies of Ahold Delhaize USA and its predecessor organizations in all aspects of retail from strategy, merchandising, store operations, digital, loyalty, marketing, business development, and store portfolios.
Dollar General Corporation specializes in reduced-price distribution of mass consumption products. Net sales break down by family of products as follows:
- consumption products (82%): hygiene and cleaning products (paper towels, toilet paper, trash bags, etc.), food and beverage products, personal care and beauty products (soaps, shampoos, toothpastes, perfumes, cosmetics, etc.), OTC medications, and pet care products;
- seasonal products (10.1%): decorative items, toys, batteries, greeting cards, paper products, lawn and garden products, office supplies, etc.;
- household items (5.2%): kitchen items, small appliances, light bulbs, picture frames, candles, bathroom products, etc.;
- clothing and accessories (2.7%): clothing for men, women, and children, underwear, shoes, purses, etc.
At the end of January 2026, the group had a network of 20,893 stores located in the United States.
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