The World Travel & Tourism Council (WTTC) reports that the contribution of travel and tourism to global GDP reached a record high of USD 11.6 trillion in 2025, accounting for 9.8% of the global economy. This represents a 4.1% growth rate, significantly outperforming the 2.8% increase in global GDP. The sector also supported 366 million jobs, representing 10.9% of global employment and nearly one-third of all new job creations.
Activity was marked by 1.54 billion international arrivals, averaging approximately 4.2 million travelers per day, above pre-pandemic levels.
On a regional level, Asia-Pacific posted the strongest gains with an 8.1% increase and a tourism GDP of USD 3.29 trillion, bolstered by the recovery of international flows. Conversely, North America recorded more limited growth of 1%, reaching USD 3.055 trillion, reflecting a slower recovery and structural constraints.
Ultimately, "the sector has experienced its best year ever, demonstrating its resilience and its ability to outpace global growth," commented Gloria Guevara, CEO of the WTTC.
Despite this momentum, regional disparities persist in a context where accessibility, capacity, and public policies continue to influence the sector's trajectory.
Reflecting the robust health of the Travel & Tourism sector, several industry giants have seen double-digit share price gains since the beginning of the year, including +42% for Melia Hotels, +23% for Getlink, +18% for Marriott and +15% for Hilton.
Melia Hotels International SA, formerly Sol Melia SA, is a Spain-based company primarily engaged in the hospitality sector. The Company focuses on the management and exploitation of hotel chains. Its activities are divided into three business segments: Hotels, Real Estate and Club Melia. The Hotels division administrates hotels under management and franchise agreements, operates own or leased hotels, as well as offers other entertainment activities, such as casino games and organized tours. The Real Estate division includes real estate development and operations. The Club Melia division operates vacation club complexes. The Company’s brand names portfolio comprises Gran Melia, Paradisus, Melia, Innside by Melia, Tryp by Wyndham and Sol Hotels, among others. The Company operates through numerous subsidiaries in Europe, the Americas, Africa and Asia.
This super rating is the result of a weighted average of the rankings based on the following ratings: Valuation (Composite), EPS Revisions (4 months), and Visibility (Composite). We recommend that you carefully review the associated descriptions.
Investor
Investor
This super composite rating is the result of a weighted average of the rankings based on the following ratings: Fundamentals (Composite), Valuation (Composite), EPS Revisions (1 year), and Visibility (Composite). We recommend that you carefully review the associated descriptions.
Global
Global
This composite rating is the result of an average of the rankings based on the following ratings: Fundamentals (Composite), Valuation (Composite), Financial Estimates Revisions (Composite), Consensus (Composite) and Visibility (Composite). The company must be covered by at least 4 of these 5 ratings for the calculation to be carried out. We recommend that you carefully review the associated descriptions.
Quality
Quality
This composite rating is the result of an average of rankings based on the following ratings: Returns (Composite), Profitability (Composite) and Quality of Financial Reporting (Composite), and Financial Health (Composite). The company must be covered by at least 2 of these 3 ratings for the calculation to be performed. We recommend that you carefully read the associated descriptions.
ESG MSCI
ESG MSCI
The MSCI ESG score assesses a company’s environmental, social, and governance practices relative to its industry peers. Companies are rated from CCC (laggard) to AAA (leader). This rating helps investors incorporate sustainability risks and opportunities into their investment decisions.
