CCM Hockey, the leader in hockey equipment innovation, and Mattel Inc, leading global play and family entertainment company, announced an all-new Barbie x CCM Collection. This partnership introduces a first-of-its-kind line of hockey gear and apparel designed to foster inclusivity, inviting a new generation of girls and athletes to see themselves in the sport. Designed to make the game of hockey feel more inclusive, vibrant and expressive, the Barbie x CCM line fuses CCM's world-class engineering and design with the signature Barbie aesthetic and iconic hues.
The Barbie x CCM Collection challenges traditional narratives, offering fashionable, empowering, and vibrant products intended to boost confidence and champion self-identity. This line of performance equipment and apparel is designed for those who dream big and embrace their limitless potential. Inspired by the Barbie brand's legacy of possibility, this March, Barbie is inviting fans to celebrate their dreams through Barbie Dream Days, a global celebration featuring the dreamiest Barbie brand offerings.
Merging modern aesthetics with technical gear, the Barbie x CCM collaboration turns traditional equipment into a canvas for self-expression. Furthering both brands' commitment to diversity and inclusion by inviting a new audience to see themselves in sport and empowering athletes to celebrate their own style without compromising on performance. Included in this collection are an elite JetSpeed FTW Pro stick, a JetSpeed FTW Pro mini stick and an apparel line to kickstart the season with style.
This will be followed by a second drop of different gear in time for Back to Hockey in August. The Barbie x CCM collection is now available at ccmhockey.com, alongside select retail locations nationwide.
