Ajinomoto (Malaysia) : Berhad Sparks Culinary Creativity at Food & Hospitality Malaysia (FHM) 2025

KUALA LUMPUR, 23 SEPTEMBER 2025 - Ajinomoto (Malaysia) Berhad took centre stage at the 18th Food & Hospitality Malaysia (FHM) 2025, uniting innovation with heritage flavours to present modern food solutions from 23 to 26 September 2025 at the Kuala Lumpur Convention Centre (KLCC).

Staying true to its purpose, "Together, we bring flavour and innovation to the world," Ajinomoto (Malaysia) Berhad showcased a wide range of products and applications designed to simplify cooking without compromising authentic Malaysian taste. Visitors experienced live cooking demonstrations and interactive tasting sessions, which highlighted how Ajinomoto (Malaysia) Berhad's solutions help chefs, food service professionals, and businesses improve their creations with greater ease while staying true to tradition.

At Hall 1, Booth 1603, from 10.00 am to 6.00 pm, visitors enjoyed an immersive journey of flavour, creativity, and inspiration. The highlight of the showcase was "Malaysia Heritage Food," where Ajinomoto (Malaysia) Berhad's trusted products, including TUMIX® Chicken Stock, AJI-MIX™ Special Blended Seasoning, AJI-NO-MOTO®, AJI-NO-MOTO® PLUS, "AJINOMOTO" Lime Powder, "AJINOMOTO" Gyoza, AJIezi™ Meat Juicy Up, and SERI-AJI® seasonings, were transformed into signature dishes such as Aromatic Herb Rice, Limeade and Lime Black Tea, Mushroom Soup, authentic Japanese Gyoza, and Fried Rice Curry. This specially prepared menu reflected the company's commitment to innovation while preserving the heritage flavours loved by Malaysians.

With the theme "Cultivating Solutions for the Food and Hospitality Industry," FHM 2025 provided the perfect stage for Ajinomoto (Malaysia) Berhad to demonstrate its role as a trusted partner in the food service sector. Beyond offering quality products, the company reaffirmed its commitment to addressing industry challenges, inspiring creativity, and fostering meaningful collaborations across the vibrant food and hospitality ecosystem.

As Malaysia's largest biennial trade show for the food, beverage, hotel, restaurant, and food service industries, FHM brought together leading local and international players. For Ajinomoto (Malaysia) Berhad, it was more than just an exhibition, it was a platform to share innovations, strengthen partnerships, and shape the future of food in Malaysia and beyond.