Advanced Info Service Public Company Limited (AIS) has entered a strategic partnership with the PGA TOUR, securing exclusive rights to broadcast all PGA TOUR tournaments and conduct joint marketing activities in Thailand. Under the agreement, AIS will become the sole official telecommunications sponsor for the PGA TOUR in the country. The deal covers all major events, including the FedExCup Playoffs and the Presidents Cup, which will be available legally and at what AIS describes as accessible pricing through its streaming platform, AIS PLAY.
The company said it also plans to roll out activities aimed at expanding the golf fan base and supporting the development of Thailand?s golf ecosystem. e partnership aligns with AIS?s broader strategy to position itself as a leading platform for sports and entertainment, bringing together football, tennis, basketball, American football, and now high-profile golf content under its ?Comprehensive Coverage, All Sports in One Platform? approach.
AIS said the collaboration will support its ambition to help position Thailand as a regional hub for sports content while improving the viewing experience in terms of quality, completeness, and accessibility through AIS PLAY.
