The International Cricket Council (ICC) announced AB InBev will become the Official Beer Partner for all major ICC tournaments starting in 2026. The partnership will be led by Budweiser 0.0, Budweiser's no-alcohol beer in India, with other ABI mega brands activating in Europe and Africa. From attending a match live in-stadium to watching one at a bar or pub with friends, with a lower alcohol-by-volume (ABV) and no-alcohol options like Budweizer 0.0, beer is the natural choice to enjoy responsibly.
Through this partnership with the ICC, AB InBev will create more moments of cheers, choice and celebration for cricket fans of legal drinking age all over the world. The partnership includes all major ICC men's and women's events through 2027 including the ICC Men's T20 World Cup 2026 in India & Sri Lanka, the ICC Women's T20 World Cup 20 26 in the UK, the inaugural ICC Women's Champions Trophy 2027 in Sri Lanka, the ICC World Test Championship Final 2027 in England and the ICC Men's Cricket World Cup 2027 in South Africa, Zimbabwe and Namibia.
