3M Company introduced Brite by Scotch-Brite ? the first collection of its kind shaking up the category with bold, beautiful, and thoughtfully-designed tools that prove everyday essentials don't have to be boring. Available starting March 1 at Target, Walmart, and Amazon.
Brite by Scotch-Brite is designed to be seen and make cleaning feel effortless, with thoughtfully designed, counter-worthy tools that enhance space and cleaning routine. Brite by Scotch-Brite introduces: Brite by Scotch-Brite Scrub & Wipe + Stand. This versatile, dual-sided scrubber is as effective as it is eye-catching with a tough scrubbing side and a plush sudsy side.
Store to keep fresh between cleans on the innovative and convenient Drain & Dry Stand. Brite by Scotch-Brite Palm Scrubber + Stand. Thoughtful and stylish design meets a comfy, ergonomic grip in this soap-loaded tool.
Best for serious scrubbing on large pans and dishes, the Palm Scrubber comes complete with a replaceable scrubbing head and a counter-worthy Drain & Dry Stand. Brite by Scotch-Brite Dishwand + Stand. With an easy-to-fill and leak-proof soap dispenser, can keep hands clean while cleaning any mess.
Perfect for dishes, pots, pans, baking sheets, sinks, stoves, counters, showers, tubs, and more. Includes a convenient Drain & Dry Stand. Brite by Scotch-Brite Scrub & Wipe.
A versatile, dual-sided sponge featuring a tough scrubbing side for stuck-on messes and a plush, sudsy side for gentle wiping. Non-scratch and safe for all surfaces. Works with the Drain & Dry Stand to stay fresh.
Available in two shapes and colors, Midnight Mode & Fuchsia Frenzy. Brite by Scotch-Brite Refill & Refresh Replacement Scrubbers. Designed for the Brite by Scotch-Brite Dishwand and Palm Scrubber, these eco-friendly replacement scrubbers extend the life of tool and keep it looking fresh.
Each product is thoughtfully crafted with eye-catching colors and standout design that bring ease, performance and delight to cleaning routine. The Drain & Dry Stands (available on select products) solve a pain point for consumers who value both functionality and aesthetics ? allowing scrubbers to dry properly while keeping counters clean and organized.
Brite reimagines what cleaning tools can be ? combining powerful performance and great experience with bold, beautiful design. Every detail is intentional ?
from the colors see to the performance feel. When choose Brite, you're boosting more than just clean. These elevated cleaning tools brighten mood ?
making everyday tasks feel more rewarding because cleaning essentials deserve to be as intentional and stylish as the rest of home. That's what "Boost it with Brite" means: tools that perform powerfully, look beautiful on display, and help curate a space aligned to vibe. It's turning the routine into an expression of who are.
Meet Brite across the platforms where find daily inspiration ? connected TV, YouTube, TikTok, Instagram, and streaming audio. Additionally, the "Sparkle Squad," a diverse roster of brand ambassadors, brings Brite to life on social channels, showcasing how it elevates the everyday cleaning experience.
From in-store displays to the spaces scroll, Brite brings the bold, beautiful tools that make cleaning feel less like a chore and more like an expression of who are.
