Jørgen Vig Knudstorp

LEGO A/S manufactures and markets play materials and toys. The firm offers preschool products, such as loose bricks, play themes, and educational toys for kindergarten toddlers, schoolchildren and teenagers. The company was founded by Ole Kirk Kristiansen in 1932 and is headquartered in Billund, Denmark.

LEGO System A/S manufactures games and toys. The company was founded in July 01, 1973 and is headquartered in Billund, Denmark.

Merlin Entertainments Group Operations Ltd. operates resorts, theme parks and sanctuaries. The company was founded in 1999 and is headquartered in Poole, the United Kingdom.

Part of Kirkbi A/S, BrainPOP LLC is an online educational solution that offers engaging and accessible learning experiences for students. The private company is based in New York, NY. The company provides playful and knowledge-building content that strengthens critical, computational, and creative thinking across the entire curriculum. BrainPOP has a presence in over two-thirds of districts and an estimated reach of 25 million students annually. The company is committed to empowering kids to succeed and thrive in the classroom and beyond. The company was founded in 1999 by Avraham Kadar, Eyal Bino, and H. Scott Kirkpatrick has been the CEO of the company since 2019. BrainPOP was acquired by Kirkbi A/S on October 11, 2022 for $875 million.

Lego Juris A/S owns, manages, and grants the right to use trademarks. It provides licenses and rights to use all kinds of intellectual property rights under the Kirk Kristiansen family-owned companies. The company was founded on June 1, 2004 and is headquartered in Billund, Denmark.

McKinsey & Co., Inc. provides management consulting services. It specializes in design, marketing and sales, analytics, operations, transformation and restructuring, risk, strategy and corporate finance, and sustainability and resource productivity. The company was founded by James O. McKinsey in 1926 and is headquartered in New York, NY.

LEGO Holding A/S engages in a non-financial services. Its subsidiaries manufactures toy. The company was founded on February 13, 1996 and is headquartered in Billund, Denmark.